Articles About irish bookmakers

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How Paddy Power’s Social Media Strategy Leapfrogged the Competition

How Paddy Power’s Social Media Strategy Leapfrogged the Competition

Rab April 24, 2014 15:19:08

Capturing the British gambler’s attention is no easy feat for bookies with giants like Ladbrokes and William Hill around, but Paddy Power managed it, utilizing social media. At the start of 2012 Paddy Power had received moderate to poor success with their advertising and brand awareness campaigns; okay some were fruitful, but in the long […]

Protests in Lordship Lane Against the Opening of Paddy Power Betting House

Protests in Lordship Lane Against the Opening of Paddy Power Betting House

Iva P. March 20, 2014 17:26:33

Lordship Lane citizens were backed up by Tottenham MP and several councilors in their protest against the opening of a Paddy Power betting shop in the area. One of the most famous Irish bookmakers, Paddy Power, is having hard time as numerous protesters are expressing complete dissatisfaction of new opening of their shop in Lordship […]

Paddy Power: Marketing Geniuses or Mischievous Mavericks?

Paddy Power: Marketing Geniuses or Mischievous Mavericks?

Tom S. February 2, 2014 15:29:46

The team at Paddy Power are pros when it comes mischief and, according to some, they’re also irreverent geniuses in the marketing department. From publicity stunts to banned TV ads, Paddy Power certainly knows how to get noticed with its cheeky ad campaigns and crazy antics. While mobile betting rivals like Bet365 and other rivals […]