Push Technology to Bring Offsidegaming In-Play Betting to Next Level

Mobile betting specialists, Offsidegaming, are teaming up with data distribution specialists Push Technology as they aim to grow their in-play betting service. The sports betting company will use Push Technology’s solutions alongside their more than 4,500 monthly live events as they aim to grow their product with their user base.

The company has been taking advantage of lax regulations across developing markets. With help from Peruvian gambling laws, they have recently launched their first online sportsbook in that country, with other surely due to follow. Their focus remains, however, on Central and Eastern Europe, as they look to grow their business in these markets.

The company has also launched mobile casino software recently, and has paired up with Amaya Gaming Group as it looks to push its services around the globe. The link up will see Offsidegaming providing pre-match and live betting on InterCasino, with more services due to arrive across Amaya’s network over the coming months.

The software provided by Push will be their Diffusion scalable real-time data distribution service, which will give live betting customers more accurate data during events, regardless of the device used, location, or network.

Offsidegaming chief executive Matthew Colledge spoke about the move, saying: “Diffusion is the dynamic solution we need as we are planning to significantly scale our offering over the next 12 months. It will integrate seamlessly with our sportsbook platform and power our B2B services to deliver exciting new opportunities to our partners and customers.”

Sean Bowen, the CEO of Push Technologies, added: “Betting customers increasingly need and expect real-time prices to enable features like in-play betting and live sports statistics, without any degradation to the site performance. Our solution will help Offsidegaming and its partners to provide live information to hundreds of thousands of customers at near-zero latency “key to staying competitive in this fast moving market.”