Macau Raises Efforts to Capitalize on the Mass Market Gaming Sector

Mass market seems to be on the rise in the special region of Macau, considering the recent shift from VIP gaming to mass market.

The current trend highlights that mass market gambling is far more popular than VIP play, as it accounts for nearly 40% of the total gambling revenue.

Gambling news indicate that one of the primary reasons why gambling revenues are far higher in Macau than in Las Vegas is because players gamble more in the special region.

The minimum bets that one can play on at Macau casinos are quite steep. For instance, the baccarat tables don’t take in bets lower than $300 Hong Kong (US $39), while there are lower minimums for roulette, rare crap table and at times a Chinese dice game called “sic bo.”

Many casinos show preference for mass market gaming

Wynn decided to tap into the mass market gaming, considering its rise in popularity in recent times. The Wynn casino also enjoys having a slighter edge to other casinos in the city, as it maintains a higher percentage of HK $300 tables, which corresponds to their mass market strategy.

MGM Macau has also been attempting to capitalize on the trend, although they still offer HK $500 tables, but are looking to implement HK $300 tables as well. The Venetian Macau and City of Dreams both maintain HK $300 minimum baccarat tables.

Macau gambling laws impose certain restrictions on casinos, like the number of tables they are allowed to operate, which encouraged casinos to focus on popularity and profitability of games, rather than on the different kinds of games.