Biggest Sports Franchise Collaborations – Bet On The Sports
Posted: August 2, 2024
Updated: August 2, 2024
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The story and results of sports collabs
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Biggest Sports franchise collaborations
We all love to look at familiar logos at sports events, especially if we are a fan or consumers of both services. It is even better when we see them at the same time, partnering up to mix the brand’s creative energies with the sport’s technical culture, manifesting something even more iconic! Join us to learn more about the biggest sports franchise collaborations today!
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Today we are going to talk about some of the biggest sports franchise collaborations! If you are a fan of merchandise, or simply iconic companies with nice logos, then this is going to be your article! We will show the result of two gigantic companies making a brief or long-term collaboration. These are not only good for mixing two logos. Rather, it is about the creative mix of the advertiser, added up to the actuality and culture of the sport.
Thus, we are here to give you some of the most amazing collaborations we have experienced so far. If you are interested in the world of sports betting, then all you have to do is register at any of the online sportsbook sites in the US! You will find some of the greatest sites featuring all of the sports you might enjoy predicting.
Nike x NBA – Biggest Sports Franchise Collaborations
Nike became the official outfitter of the NBA in 2017, taking over from Adidas. This partnership is about Nike creating and providing uniforms and apparel for all NBA teams and creating special editions such as the “City Edition” jerseys that highlight local culture and history. This collaboration increased the visibility of NBA merchandise and brought innovative designs and technology to basketball apparel, further solidifying Nike’s dominance in the sports apparel industry.
Nike has been known for some of their greatest partnerships. For example, recently Tiger Woods split with Nike. Of course, this is the main reason why most fans are collecting auctioned jerseys. If you are interested in betting on the NBA or any sports featured in this article, simply register at MyBookie.ag Sportsbook!
NFL x PepsiCo
PepsiCo has been a longtime partner of the NFL. They are providing beverages and snacks during the game events. This collaboration includes exclusive marketing rights and the ability to use NFL branding on products. They both maintain a high visibility and engagement with fans, trying to completely associate the two brands with each other. It is extremely effective, as we immediately think of the Pepsi logo whenever we are seeing the Super Bowl.
And of course, the taste of Pepsi is already in our mouth when we see a Super Bowl logo. According to Forbes, Pepsi even extends the sponsorship with things such as turning the number “0” into the logo on the players into the Pepsi logo. This is why it is among the biggest sports franchise collaborations.
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Adidas x MLS – Biggest Sports Franchise Collaborations
Adidas has been the official supplier of MLS since the League’s creation. In 2017, they extended their partnership through 2024, which was a $700 million deal. This collaboration helped the popularity of soccer in North America, something the region needs, as greater sports are overshadowing the events.
This is why Messi’s presence revived the interest in soccer, yet his laid-back play-style and frequent leaves made fans quickly disinterested too. Adidas is known for its iconic collaborations. One of the greatest we know about is the collaboration with Kanye West, which has already ended due to West’s controversial opinions. Essentially, we believe that Adidas is the perfect partner to represent soccer in North America.
Under Armour x UCLA
This is the brilliance of marketing represented among the biggest sports franchise collaborations. Under Armour is a gigantic brand out in the world, but we must admit: Under Armour can not truly compete with Adidas and Nike, maybe occasionally. So, what is the perfect collaboration in terms of sports? UCLA, college sports are the most ideal partnership. Just think about it, no one cares about college students while watching the Super Bowl or the international competitions, even if college football can become quite popular from time to time, even more than the main event.
This trait turned this essential partnership into a solid brand. Just think about it, Under Armour is not a “childish” or “unserious” brand. College students are no longer “kids” or “amateurs” either. Simply, they solidify each other’s values perfectly. According to ESPN, recently this deal was terminated, for which Under Armour might have to pay $67.5M in termination fees.
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EA Sports x FIFA – Biggest Sports Franchise Collaborations
Oh, FIFA. No, not the event. When we say FIFA, a lot of people nowadays think about the XBOX game, and not the sport. This is why we believe that EA Sports x FIFA is one of the most influential collaborations for our generation. The game is one of the best-selling video game franchises globally, with millions of copies sold each year. However, it appears that the collaboration has ended with the release of the EA Sports FC 24.
The key reason behind this is the fact that FIFA wanted to introduce FIFA esports into their repertoire, as video games became much more than just games. They are official esports, which means that the competition is the same, with the training and money included. Simply, it requires no physical activity, but rather mental, analytic, strategic, and reflex training. FIFA has its esports now, and the old EA FIFA turned into EA Sports FC.
Red Bull x Formula 1
We reached the end of our article on the biggest sports franchise collaborations, but we have one more left to talk about. Red Bull and Formula 1 did not agree on simple flags and free drinks. Rather, Red Bull decided to become one of the teams, which is rather interesting, as almost all other teams are car manufacturing companies. Red Bull is simply an energy drink brand that loves to sponsor, host, and get involved with spots. Red Bull’s team is collaborating with teams to create their vehicle.
Thus, it is also a collaboration with Honda, and soon they will replace Ford with their former engine. In fact, for two years now, Red Bull has been dominating the majority of Grand Prix races. According to Formula 1, the switch from Honda to Ford is fully commercial, as Ford is more famous in the US. If you are interested in betting on any of the sports in this article, all you have to do is register at MyBookie.ag Sportsbook!