Paddy Power’s Marketing Campaign Tops World Cup Social Media Charts
Toni July 28, 2014 23:18:55
In efforts to increase their online presence, Paddy Power’s BrazilNuts marketing campaign becomes success during the World Cup. BrazilNuts was the most talked about campaign on social media sites like Twitter, beating other competitors to claim great popularity. Joakim Nilsson, editor at Social Monitor, highlighted how the World Cup served as a great platform for […]
