Jonathan April 27, 2024 05:14:40
Let's be honest here, gambling companies are not in the "honesty" business. In many cases, it's clear they prefer to break the rules in order to make a financial killing, already knowing the penalties (if any) will be paltry in comparison to their profits. It's the same story with using social media for gambling ads. The fact that it's mainly children seeing them doesn't matter to the iGaming industry.
Monica E. May 28, 2014 14:57:57
A TV commercial for bookmakers Coral was banned by the Advertising Standards Authority. Coral is one of the biggest British betting companies, operating an online sportsbook in the UK, as well as a mobile betting service. The controversial ad was created by DLKW Lowe and showed men in a barber’s shop, discussing betting on a […]
Despite recently airing a TV ad promoting responsible gambling Ladbrokes has become the object of intense criticism to its latest outdoor advertising campaign. At least 67 Britons have complained to the Advertising Standards Authority that Ladbrokes’ latest outdoor advertising campaign glamorizes gambling and links it to social and sexual success, targeting young males in particular. […]
Monica E. March 10, 2014 16:21:16
According to the latest statistics compiled by Social Monitor, the Oscar Pistorius campaign did not do Paddy Power any good. The bookmaker has started a major scandal with its ad campaign, which ran in the British press and on its online sportsbook in Ireland. But instead of just attracting attention on the company, the bold […]
Monica E. March 6, 2014 18:57:38
Paddy Power’s latest ad campaign gathered a record number of complaints. Paddy Power has beaten its own records. The record for written complaints about an ad campaign, that is. The company’s latest commercial features a mock-up of Oscar Pistorius as an Academy Award and invites customers to place bets on the outcome of his murder […]
Iva P. March 4, 2014 16:52:23
Maria Miller suggests introduction of changes in the TV advertisements’ regulations, in order to ensure the protection of “children and vulnerable”. Gambling advertising in the UK is currently flourishing, because all the major betting companies are trying to accumulate as much profit as possible before the introduction of a new tax at the end of […]
Monica E. March 3, 2014 18:40:08
The number of TV commercials promoting online bingo and sportsbooks has increased by 600% over the last six years. Following worrying statistics about underage gambling in the UK, the House of Lords are looking to amend current British gambling laws, to tighten the regulations which allow online bingo operators and virtual sportsbooks to advertise their […]
Tom S. February 2, 2014 15:29:46
The team at Paddy Power are pros when it comes mischief and, according to some, they’re also irreverent geniuses in the marketing department. From publicity stunts to banned TV ads, Paddy Power certainly knows how to get noticed with its cheeky ad campaigns and crazy antics. While mobile betting rivals like Bet365 and other rivals […]
Alex Nevsky September 18, 2013 12:10:11
UK Gambling Websites Get Code Exemption as they Come Under Remit of CAP
Alex Nevsky August 5, 2012 08:02:31
William Hill hires an external company to advance to other markets through social media platforms.
Alex Nevsky August 3, 2012 08:22:11
Paddy Power ad meets heavy criticism from the United Kingdom Advertising Standards Authority.
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