How Paddy Power’s Social Media Strategy Leapfrogged the Competition
Rab April 24, 2014 15:19:08
Capturing the British gambler’s attention is no easy feat for bookies with giants like Ladbrokes and William Hill around, but Paddy Power managed it, utilizing social media. At the start of 2012 Paddy Power had received moderate to poor success with their advertising and brand awareness campaigns; okay some were fruitful, but in the long […]
