Mobile casinos in Kenya
Mobile gambling has taken Africa by storm in recent years, with Kenya being no exception. The country boasts over 30 million active mobile subscribers with a penetration rate approaching 80 percent. While the figure is lower than in many other African countries, it has shown impressive growth in recent decades and observers view mobile gambling
as an emerging market.
Amaya, which developed and operates BetKenya, was also issued a license to operate an SMS lottery in 2011. Referred to as "Kwachu Mamilli: Become Kenya's Next Millionaire, interested players are able to purchase tickets via text messages. Drawings are broadcast via television and radio as well published in newspapers. Winners are notified directly by SMS.