William Hill Live Sports Betting in the ESPN Goal App

UK online sports betting giant and high street bookie William Hill has become the exclusive official betting partner for the ESPN Goals app.

William Hill has agreed to supply the Barclays Premier League live odds for the ESPN app in a branded “betting zone” in full accordance with the British gambling laws.

The leading UK bookmaker is and will be the only brand that is featured on the app loading page. This function allows UK mobile gambling fans to place wagers on the Barclays Premier League in real time. By simply pushing the William Hill “bet now” button, users can their bet without leaving the app.

Display banner ads promote William Hill services all over the app, and video ads accompany mobile video content. The creative for the app and the and was developed by ESPN and William Hill in-house teams

Alan Fagan, group sales director EMEA at ESPN, commented: “This new partnership demonstrates our ability to offer brands integrated, innovative and relevant advertising solutions, connecting them with football fans on whichever device is most relevant.”

The ESPN Goals app is available for free download for the most popular mobile platforms in Apple iTunes, Google Play, Nokias OVI store, the Blackberry App World and Windows Phone Marketplace.