William Hill Introduces Priority Prices Betting To the UK

William Hill announced in the British gambling news the launch of its betting price alert service The new Priority Prices service will notice bettors on favorable odds on various sporting events.

Online and mobile customers of the British internet casino and land gambling operator can sign-up for free by SMS or on William Hill’s Facebook page. The company’s Twitter page will also share the Priority Prices service’s dates, number of bets available at given prices and the number of bets available to customers.

A spokesperson from William Hill commented: “This is a first for the betting industry where subscribed customers can gain advance notification on enhanced odds ahead of the rest of the gambling community. It is free to sign-up and we are committed to only offering industry-best odds. It is another weapon to add to any punters’ armory.”

More on WH: the British gambling industry is talking about the possibility of William Hill buying out Playtech’s 29 percent share in the William Hill Online ventures. WH Online was formed in 2008 in full accordance to the British gambling laws as a joint venture by the two companies.

Playtech’s contribution was valued around $320 million, based on technology, know-how and skills the company brought in to the WH Online joint venture.

JP Morgan, Deutsche Bank and UBS now value Playtech’s share at $566.1 million. According to sources, William Hill is considering offering around $590.8 million to buy Playtech out. November seems to the possible deadline for both parties.

Panmure Gordon analyst Simon French informed his clients: “Playtech has the option to take up to 10 percent of William Hill shares as part of the consideration in a buy-out of its WH Online interest. Given Playtech’s difficulty in spending the funds it raised in November 2011 that could yet prove to be an appealing option. Such a purchase could increase WHO profits by circa 3 percent.”