UK Daily Newspaper Owner Launches Mobile Casino

City life creates innumerable opportunities, as consumption-on-the-go gives rise to a wide range of businesses, from fast food to tabloid papers. And while tabloids are generally just the forum for British gambling news, there is at least one paper that has become the subject of one.

In line with its emphasis on serving itinerant customers, it seems only natural that UK-based dmg media, owner of the widely distributed Metro daily newspaper has decided to complement its on-the-go portfolio with a mobile casino gambling offer.

“Like Metro, Metro Play is the perfect entertaining pick-me-up at any time of day,” claims Metro Play Casino’s Executive Director, Jamie Walters. “When you’re on the go all day, you want to make the most of the moments you have to yourself, turning passing time into something fun and rewarding.”

The new mobile casino features over 200 titles, including Sudoku, puzzles, slots, roulette and blackjack games.

Supplying the technology for Metro Play Casino is white-label iGaming software provider EveryMatrix. Licensed in Alderney, the site is fully accessible to all UK players under British gambling laws.

“We’ve enjoyed unique control in building a completely customised front-end and together we’ve built a compelling and distinctive product that we’re proud to bring to market. Created in response to the continuing growth in consumer demand for gaming, Metro Play Casino stands for entertaining, high quality, straightforward mobile-led gaming,” said Walters.

He also added that “Metro Play Casino has proven its ability straight from the outset to deliver high quality content for UK players. Setting this high standard from launch, combined with its unique offering, will help make Metro Play Casino stand out in today’s tightly contested gaming market.”