The “Uncle Drew” Show will Return after Pepsi Signed Deal with Kyrie Irving

By popular demand Pepsi will bring back this star back to audiences

Cleveland Cavalier Kyrie Irving re-signed with Pepsi to continue starring in web episodes as “Uncle Drew.” The show originally was meant to be a three-episode feature that marketed Pepsi Max, a zero-calorie soda. In the episodes Irving, disguised as an old man talks about young people, basketball and hustles his way onto a court where he surprises everyone with his skills. Pepsi Max was advertised as a “full on” soda disguised as a zero calorie drink.

The Uncle Drew episodes also feature Kevin Love, Maya Moore and Nate Robinson. The campaign won a Gold Award at the Addy Awards in the branded content category and a silver award at the Cannes Lions International Ad Festival. US gambling news was made when the episodes have gained more than 50 million hits on the Pepsi’s channel on YouTube and millions through other channels.

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Due to its popularity, Pepsi decided to sign a new mulit-year deal with Irving and he will be featured at “Uncle Drew” also marketing all of Pepsi and not just one product. Now Pepsi will use point of purchase displays to make greater use of Uncle Drew’s mass appeal. Marketing Agent Colin Smeeton said “Fans can obviously see his talent on the court, but ‘Uncle Drew’ validated his talent off of it.”

Vice President of consumer engagement at Pepsi Adam Harter spoke of the influence Uncle Drew had on the industry. “The success ‘Uncle Drew’ changed the way all of us at Pepsi now think of digital marketing. It comes at a time where advertising is going from the interruptive model to a model that is more inviting, where people want to watch the engaging content you produce.” Pepsi is taking a gamble that is safer than any found within US gambling laws.