Spectrum Gaming Group Acquires American Market Research Firm

Spectrum Gaming Group, is a widely known independent gambling research and services company. It serves an extensive list of public and private sector customers worldwide.

In an effort to ride the wave of upcoming changes in American gambling laws, the company acquired EE Johnson Research – a New Jersey market research business.

The newly acquired company will help Spectrum Gaming Group get a better and timely understanding of what are the best strategies for gambling operators before online poker sites in United States become legal.

EE Johnson Research founder and president, Eugene Johnson, will keep its post and remain the head of the company, he will also be appointed Senior Vice President of market research and online studies.

Johnson boasts 30 years of experience in the gambling industry, with special accent on online gambling. Party Poker and 888 are among his most recognized partners along with land based gambling entities including Finger Lakes Gaming, Delaware Park, Twin River, Dover Downs, Horseshoe Gaming, Saratoga Gaming and Raceway. He also worked with gaming suppliers such as Bally Technologies and Spielo.

For eight years in a row, Spectrum Gaming Group is known for compiling an unusually accurate annual list, consisting of technology trends, demographics, laws and politics amongst others with emphasis on the gaming industry.

Michael Pollock, managing director at Spectrum Gaming, told United States gambling news:”Gene will play a critical role in Spectrum’s future as an advisor to governments and private clients seeking opportunities in online gaming, as well as in market research.”

Johnson commented: “I am proud to be joining the premier consultancy in the field of gaming, regulation, and analysis and look forward to working with a great group of professionals in an exciting and rapidly evolving industry.”