Paddy Power-NYX Gaming Partnership Underway
Posted: November 24, 2015
Updated: October 6, 2017
A Paddy Power-NYX Gaming partnership concerning the use of NYX Gaming’s digital gaming content is underway.
In UK gambling news, the well-known—and often controversial—Irish bookmaker Paddy Power has signed a deal with NYX Gaming to incorporate the online casino content provider’s Open Gaming System (OGS) onto its website. The deal is due to be executed before 2016 and will allow Paddy Power to offer its customers slots and scratch card titles from NYX Gaming subsidiary NextGen Gaming.
Some of the NextGen Gaming titles set to be available to Paddy Power through the Paddy Power-NYX Gaming partnership include ‘Merlin’s Millions Superbet’, ‘Jackpot Jester 50,000’ and ‘Foxin’ Wins’. These will be supported by online casino games provided by various third-party suppliers.
Company officials weigh in on the Paddy Power-NYX Gaming partnership
Both companies are positive regarding the planned deal between the two online gambling sites in UK. Paddy Power commercial manager Henrik Johansson said of the Paddy Power-NYX Gaming partnership: “Once executed and delivered, the deal with NYX Gaming Group will allow Paddy Power to leverage a significant number of new casino titles, including the proven NextGen Gaming slots content.”
“Our industry-best distribution network of real-money wagering games and speed to market is certainly one of the main drivers for our operator partners worldwide,” added group commercial director of NYX David Johnson.