Novomatic: the Biggest Casino Technology Provider in Europe

35 years after the company’s establishment, the impact of Novamatic, the biggest casino technology provider in Europe, is evident in gaming facilities all around the continent. What made Novomatic such a force of nature? Let’s find out together!

The founder of Novomatic, Johann F. Graf, was born in a disadvantaged family and spent most of his childhood under his grandparents’ guardianship in a one-room flat in Vienna, Austria. He was expected to take over the family butcher shop, but Graf choose to follow a very different path. He entered the world of gaming when he started importing pinball machines from the US and sell them to local pubs.

On the way to become the biggest casino technology provider in Europe

His next step was to join a UK-based slot machine company, gaining experience in the business of gambling equipment. As electronic slot machines started to spread, Graf knew what to do. With the help of a professional team, he provided first-class services for such devices. However, Graf was dissatisfied “with the games on offer in the late seventies which had not seen much advancement.” Using his experience, Graf established Novomatic in 1980 and his games from the Admiral Range set the new standard in gambling.

Today, Novomatic is the biggest casino technology provider in Europe, employing 24,000 people all around the globe and collecting billions of Euros in total revenues yearly. Novomatic leases more than 235,000 gaming devices worldwide to over 1,600 gaming facilities. In 2003, Graf was awarded the honorary title of ‘Professor’ by the Federal Minister of Austria, Elisabeth Gehrer, for his contribution to the scientific research relating to gambling addiction.

Greentube – Novomatic’s online and mobile unit

Prof. Graf says that his success with Novomatic is fueled by “immense enthusiasm for the technological possibilities of our days.” The company offers a comprehensive omni-channel portfolio of products for all fields of the gaming industry. In the field of online and mobile gambling, Novomatic is strengthened by their specialized unit, Greentube Internet Entertainment Solutions.

Greentube was established in 1998, when Novomatic realized that the online gambling market will become increasingly important. The unit’s portfolio includes slots, table games, live dealer games, sportsbook, social casino games, bingo and poker. Book of Ra is Greentube’s flagship slot game. The original game is a 9-line 5-reel video game that will take the player on an adventure through ancient Egypt.

Extreme Live Gaming – Novomatic’s live dealer games

Novomatic live dealer games – also known as Extreme Live Gaming – were released in 2013. The live casino studio is based in London. Its equipped with 7 roulette, 5 blackjack, and 2 baccarat tables. Novomatic’s live casino games are regulated and approved by the Gambling Commission and the Maltese Gaming Authority. The most famous Novomatic live dealer game is Golden Ball Roulette, which allows online casinos to award special prizes to players.

List of Novomatic Live Casinos

If you want to play at a Novomatic Live Casino take a look at our list below. The listed casinos are all highly recommended and extremely popular among players.