Italy’s AAMS Gives Mobile Gambling License to Probability

Italian gambling news services announced that UK mobile gambling firm Probability has been given a remote gaming license by the Italian authority, AAMS .

AAMS (Amministrazione autonoma dei monopoli di Stato – the Autonomous Administration of State Monopolies) is a government body that regulates all remote gaming according to the Italian gambling laws.

Probability will be able to offer white label services on the Italian market through its B2B mobile gambling partner Playyoo SA. Probability had acquired the firm earlier this year.

Charles Cohen, chief executive of Probability, informed that Playyoo had developed nicely in the last quarters. According to company reports, Italian B2B clients show strong interest in the titles Playyoo has on offer. The Italian subsidiary also expands the range of games it took from the UK firm.

Cohen commented to company investors: “Our expertise in mobile gambling is tailor made for Italy , where some 30 per cent of adults now have a smartphone and where slots games – our best performer in the UK market – are by far the most popular way to gamble.”

Cohen added: “With the licensing of slots for online and mobile users expected to start later this year, we feel we are in the right place at the right time, with the right offering, to succeed in this very exciting European market.”

Probability has announced the launch of their first Italian mobile gambling service scheduled for the first half of 2013.