Greek Gambling Provider Aiming at US Market?

Posted: December 30, 2009

Updated: October 4, 2017

Intralot is the largest provider of gambling services in Greece, and is the second largest gambling systems operator in the world.

Intralot is the largest provider of gambling services in Greece, and is the second largest gambling systems operator in the world. The company is listed on the Athens Stock Exchange, and their annual revenue exceeds $1 billion. Intralot provides products and infrastructures not only for gambling in Greece, but also for lotteries and sports betting operations in 50 countries around the globe.

Intralot originally provided infrastructure for the Greek National Lottery OPAP, which now holds exclusive rights to all lotteries and sports betting in Greece until the year 2020. OPAP does not, however, offer online sportsbooks in Greece, since internet betting in the country is currently prohibited, forcing Greek players to use foreign online gambling websites.

Recent moves indicate that Intralot is focusing more and more on the US online gambling market. Intralot already offers services to a few US clients, such as the state lottery of Arkansas who relies on the company to provide its ticket vending machines, but because gambling laws in the United States currently limit online gambling, the Greek gambling company does not provide any internet gaming services to US clients.

Earlier this month, Intralot purchased a 35% stake in a US gaming provider called CyberArts in a move to boost their online offerings. Intralot’s contract gives them the option to raise their holding in CyberArts to a majority share of 51% in the future. CyberArts does not offer internet gambling in the United States, but does provide gambling services in Italy, France, and elsewhere. Like Intralot, CyberArts focuses on offering platforms rather than direct-to-consumer services.

Because moves are being made in the United States to change the status of internet gambling so that can become more freely available to US players, Intralot is becoming very well placed to take advantage of online gambling in the US should the industry open up in the near future.

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