Caesars Entertainment Invests In Vegas

New reimagining of old glories might be a Linq to the future

In gambling news from Las Vegas the gambling colossus that is Caesar’s Entertainment have announced their new development for the Strip. Taking the current Quad Resort and Casino (once the grandiose Imperial Palace) and transforming it into the slick and modern Linq Hotel & Casino.

With gambling laws in the US becoming ever more well defined this project marks a huge vote of confidence in Vegas’ ability to remain in competitive market position despite the rise of the Chinese miracle, Macau, especially in light of the recent Atlantic City closures.

High Roller

“The Linq Hotel & Casino will continue our revolutionary approach by offering a complete lifestyle experience at one of the best locations in Las Vegas,” enthused Tariq Shaukat in a press release. “The resort will provide guests with a highly social and connected environment, with all the great restaurants, shops and experiences available at the Linq Promenade right at their fingertips.”

The promenade includes 12 restaurants, 8 bars, 14 high class retail shops and two concert venues all set off with the “World’s Coolest New Tourist Attraction” which is the world’s largest observation wheel called, quite aptly for the location “High Roller”.

“With the Linq, we pioneered the creation of a new type of space for the changing Las Vegas consumer,” said Shaukat. It remains to be seen if the consumers agree with the changes. The Linq will be taking its first guests on October 30th this year.