bet365 Announces Landmark Partnership with UEFA Champions League

bet365 becomes the first ever sports betting brand to sponsor UEFA Champions League. The partnership spans three years and will feature prominent exposure on various platforms including media backdrops, LEDs, and UCL digital channels.

Engaging experiences for fans are in store, including a massive ticket giveaway. Bet365, one of the world’s leading online betting companies, is delighted to announce a historic sponsorship agreement, becoming the first official sports betting partner of the UEFA Champions League (UCL).

Over the next three years, this global partnership will include branding on LED boards during games, media backdrops, and across UEFA Champions League digital platforms. To kick things off, one of the largest ticket giveaways in the competition’s history will take place. Football enthusiasts in key UCL countries will have the chance to enjoy a match day, courtesy of bet365, with access to some of the most coveted seats in football.

Guy-Laurent Epstein, UEFA’s Marketing Director, expressed his excitement, stating, “We’re excited to welcome bet365 as an official global sponsor of the UEFA Champions League, bringing together the premier club football competition with millions of passionate fans worldwide.”

Alex Sefton, bet365’s Global Chief Marketing Officer, added, “Being the first sports betting brand to sponsor the UEFA Champions League is a huge honor for us. This partnership underscores our dedication to offering fans exceptional experiences.”

This sponsorship deal covers the UEFA Champions League men’s competition from the 2024/25 season through to the 2026/27 season, opening up elite European club football to a global audience with immersive activities, including ticket giveaways in select countries. Check out our detailed bet365 Sportsbook review to learn more about this popular online sportsbook.

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