Bally Technologies Builds at Home and Expands to Europe

The world’s oldest slot manufacturer and casino management system provider, Las Vegas-based Bally Technologies has taken the Atlantic leap to establish a presence in Europe.

The recent signing of an agreement with well-established European casino supplier iSoftBet allows Bally to deliver its products to a broader online gambling audience.

Licensed under Maltese, Belgian and Italian gambling laws, iSoftBet offers more than 400 casino games to gambling operators, including slots, table and card games.

“We have been very successful at creating exciting and compelling products for our land-based customers,” said Bally’s Senior Director of Sales, Tony Plaskow, adding that the iSoftBet deal means “online players in Europe will be able to experience the excitement of award-winning Bally games.”

With the Bally games now part of the iSoftBet portfolio, visitors of online casinos in Italy, Belgium, the UK and a host of other regulated markets that honor foreign licensing are expected to have a variety of new titles at their disposal.

This will also apply to mobile casino players, as iSoftBet also maintains a strong portfolio of HTML5 games.

On related news, Bally has also been active in establishing partnerships in the US, determined to retain a leading role on the domestic market as well.

Most importantly for players across the gambling-friendly US states, the company has partnered with another well-known player, online payments provider Optimal Payments (aka Neteller). The latter will now provide its payment services to Bally’s online customers and Bally itself.

In order to accomplish this, Bally will integrate Optimal’s Netbanx payment platform into the products it offers to US customers.