Australian Mobile Content Creator Aristocrat Enters Gambling Market

Have you ever wondered what could be the usual scenario in the near future when people intend to play online poker in Australia? Our bet is that it would involve a tablet or a similar handheld device and an app. An ‘App’ is the short from of the word application. It is typically a small-sized program, usually downloaded onto mobile devices such as smartphones or tablets. It usually does a fairly specialized task.

Imagine you could play a hand of poker everywhere, not just at home or in front of your laptop. Like you have some times waiting for you train, or waiting on a friend, and you pop into your favorite Australian internet casino for a quick game. The app would naturally keep track of your previous games, winnings and such.

The Australian mobile content creator Aristocrat thinks there’s a bright future for gambling apps. The content provider showcased its new apps to gain publicity for the upcoming G2E conference and expo in Las Vegas in October, where it they meet the industry decision makers.

Aristocrat has already uploaded 17 apps to the Apple App Store, getting more than 600,000 downloads so far. Aristocrat concentrates on play-for-fun games that are fully acceptable by the Australian gambling laws.

Aristocrat’s titles include Aristocrat All Stars, Buffalo Moon, Diamond Destiny, Dolphin Treasure, Dragon Emperor, 5 Dragons, Fire Light, Geisha, Imperial House, Miss Kitty, Sun & Moon, Thunder King, Tiki Torch, Whales of Cash, Wicked Winnings II and Wild Panda.

“With our mobile play-for-fun apps, players can take the fun of their favorite casino game with them anywhere. That can help to increase product loyalty, which in turn can lead to return casino visits,” said Atul Bali, Aristocrat’s Americas President. “Interestingly, we are constantly receiving feedback from casino guests asking us to make their favorite games into play-for-fun apps,” he added.

The Aristocrat stand at G2E will also feature online solutions that build player loyalty based on math models.