Australian Gambling Giant Tabcorp Revamps its Branding in Two States

TAB becomes the new corporate identity brand in New South Wales and Victoria for the Tabcorp, a giant online gambling operator functioning in full compliance with Australian gambling laws.

Tabcorp is one of the biggest online sportsbooks in Australia and also operates various land-based sports betting establishments throughout the country.

The upcoming changes will bring the New South Wales and Victoria TAB logos in line, differentiating them from one another only by color. The New South Wales logo will retain its traditional green background and the Victorian logo will rely on its historic blue color.

The revamped branding policy will be heavily promoted on the Australian market via a whole series of TAB advertisements covering all forms of media. The main message will be the TAB’s unique ability to create “magic moments” for its members.

Chief Executive Officer at Tabcorp, David Attenborough told Australia gambling news: “The new logo unifies our brands, reflects our continued innovation and aims to create a closer and more emotional connection with our customers.”

He went on to add: “We’ve embraced the opportunity to present a fresh and innovative face to the wagering marketplace for what is one of Australia’s truly iconic brands.”

Tabcorp currently runs around 2,800 retail outlets and more than 250 racing venues in both states. The changes will affect all places of business as they will need to change badges and other point of sales materials.

The new branding policy will officially come in effect at the North Melbourne TAB agency with Victorian Racing Minister Denis Napthine scheduled to make an appearance during the ceremony.