Affinity Gaming and Williams Interactive Launch igaming Platform

Affinity Gaming and Williams Interactive have teamed up to launch a new marketing and igaming platform, providing patrons with a touchscreen experience of their favorite slot games on tablets, mobile devices and computers.

The new partnership between the gaming entertainment products and services supplier, Williams Interactive, with Affinity Games, a land-based and online sportsbook in the US, is to bring about an entirely new igaming platform for those on the A-Play loyalty program.

The new platform will reward clients on Affinity’s A-Play loyalty program at the 11 casino and resorts owned by Affinity in the states of Nevada, Colorado, Iowa and Missouri.

The union between Affinity Gaming and Williams Interactive offers loyal patrons the chance to enjoy games via interactive igaming platform

The Play4Fun Network igaming platform will offer a new way to enjoy slot games on customers’ computers, mobile devices and tablets, offering a convergence between online gaming and on casino floors.

A-Play Connect will also release a variety of popular slot games, from Williams Interactive, whose series of titles include Rome & Egypt, Super Jackpot Party and Enchanted Kingdom.

In addition, a number of other games with video poker themes, like Deuces Wild and Double Double Bonus Poker, will also be launched.

Although US gambling laws restrict mobile betting, this new platform offers free-to-play games that function as a social marketing tool.

The proposed platform is already available to download via the iPhone and iPad, but an Android version is scheduled for release in the near future in early 2014.