Daily Bonus Bonanza Launched by Probability in UK and Italy

UK and Italian mobile casino fans are in for an added treat, as Probability have launched their latest innovation, and this one is exclusive to those two markets.

Taking one of the early innovations in social casino play, Probability have created a Daily Bonanza Bonus for their real money online casinos in Britain and Italy, offering players the chance to win real prizes every time they log on. Currently, the new bonus is in trial mode, but there has been a positive reaction so far.

UK gambling laws offer no restrictions on real money mobile casinos – although a point of consumption tax is likely to come into place soon – so this move is one made to target the real money gambler. In fact, it’s one of the first instances of a real money casino learning from the social casino market, and implementing a new technique.

Chief Commercial Officer at Probability, Michael Byrne, was keen to comment on the move: “The idea is almost universal in social casinos, where every player receives a daily reward of virtual currency. But no one has brought this basic gamification technique across to the real-money world until now.”

He added: “We’re rolling this out initially to our LadyLuck customers in the UK whilst we gauge reaction to this new concept and refine the rewards on offer. Our other brands and our white label partners will have access to it soon.”

Punters will all have an equal chance of winning all prizes on offer, prizes that range from free spins and deposit matches to cash-back offers and cash awards.

Indeed, when players log in to the casino on their iPhone and Android devices, they will be presented with the new screen with a red button and an animated display showing the prizes. When the button is pressed, the animation will stop and a prize will be won.