SeanieMac Will Partner with Donedeal and At the Races

Independent gambling company, SeanieMac, is set to start two new partnerships with classified ads website Donedeal, and the official website of the UK and Irish horse racing broadcaster, At the Races. The Irish company have made the move as they look to cash in on the rise in mobile betting in Ireland and beyond.

The move will see the sportsbook becoming the official betting partner of the Donedal website, with their banners displayed prominently on the site, while At the Races will also add banners to their website, as well as adding the SeanieMac live odds feed to its comparison grids.

This piece of gambling news is just the latest piece of good news to come out of SeanieMac, as the independent delivered gross revenue figures of $1.2 million for Q3 2013. Those revenues were an incredible 10x higher than their Q2 figures of $199,738, and also contributed to a 400% increase in gross profit to $83,021. Indeed, since their website went live in April 2013, they have gone from strength to strength.

With Irish gambling laws quite lenient, the company has taken advantage and posted excellent figures, with a spokesman saying: “We are very pleased with this strong start to our operations but we remain focused that we have a lot of work to do to grow the business in the months and years ahead.”

Meanwhile, Chief Executive Officer Sean McEniff, commenting on the two new partnerships, said: “By partnering with these very successful businesses and leaders in their respected industries we will get SeanieMac in front of millions of potential customers every month and will give our brand great exposure and will add to our already strong customer base.”

As the company goes from strength to strength, it will be interesting to see if they can challenge the power of the traditional sportsbooks, much in the way fellow Irish bookie Paddy Power have managed successfully.