Vivo Interactive Deploys Live Social Casino Gambling on Facebook

Online social casino application developer Vivo Interactive (VIVOi) claims to have introduced the “world’s first suite of live dealer social casino games.”

Four beta applications have been launched on Facebook. The release of Live Blackjack Early Payout, Live American Roulette, Live European Roulette and Live Baccarat went without problems according to an US online gambling news announcement by the Company.

The VIVOi live social casino products feature only “relatively basic social features” at the moment. The company concentrates on taking the first mover advantage rather than have full functionality at launch. Additional social features will be integrated into the apps anytime soon.

At present, the apps offer live dealer services from over 30 dealers both in English and Spanish.

Vivo Interactive Co-Founder Martin Reiner commented: “By deploying one of the first ever live streaming applications on Facebook, Vivo Interactive will bring an unprecedented social experience to users by allowing them to play, chat and interact both with their friends and with our live dealers in a community setting.”

VIVOi developed two core business models. The B2C (business-to-customer) model is simple: it enables registered players to play for fun and free of charge on VIVOi’s Facebook applications. Social payment is via free provided virtual currency. As there is no real-money payment for gambling involved, the operation is fully compliant with the US gambling laws.

The aim of the B2C model is to build a solid user base and then monetize through sales of virtual goods and premium services.

The second business model, the B2B (business-to-business) service focuses on cooperation with existing social casinos who wish to integrate VIVOi’s live dealer video feed and game results. Social casinos have the option between integrating VIVOi services into their own application, or requesting a White Label solution utilizing VIVOi technology.