France-Pari Begins Conquest of European Gambling Markets

One of the most renowned operators of online sportsbooks and online casinos in France, France-Pari, has begun shifting its B2B activities towards emerging European markets. The operator has already entered partnership agreements with Partouche, Itechsoft Game and JOAonline.

France-Pari current venture saw the operator consolidating its white label sports betting and horserace offerings under a single brand. The freshly updated SportnCo aims to become one of the most influential online sportsbooks in France.

According to France-Pari, the new move will potentially allow SportnCo to become a part of new operators’ offerings once the markets of Denmark, Germany, Spain, Belgium and Greece liberalize completely. This will boost the importance of the new brand not only in the French market, but in the pan-European market as well.

SportnCo, which is perfectly in line with French gambling laws, is expected to introduce two new betting platforms: a horserace betting for JOAonline, the online division of the third largest casino group in France, and a sports betting platform for Itechsoft Game.

CEO of France-Pari, Herve Schlosser, told France gambling news: “The launch of SportnCo is the result of a strategic move, where we have decided to expand our B2B activities overseas. For such development, we are going to use our technological and betting know-how, that are both dedicated to regulated markets. It enables our customers to focus on marketing issues without having to bother about IT or betting matters.”

Despite draconian tax regime in the French gambling industry, the country’s operators and software developers are finding ways to increase their presence and profits. At the same time French operators are joined by regulators in an effort to persuade the government to lower the tax rate on gambling operations.