Rihanna-LVMH Partnership Odds: Time to Say Bye?

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Last spring, Louis Vuitton SE included Rihanna’s Fenty in the list of its subsidiaries. The collaboration of a Barbadian singer and the world’s most famous corporation of producing luxurious goods seems to be mutually beneficial so far, but will it last for long? Rihanna-LVMH partnership odds know the answer.

In May 2019, LVMH announced the two-sided collaboration with Rihanna, a 32-years-old Barbadian singer. Terms of their partnership included the creation of a fashion house Fenty (following Rihanna’s last name) under the LVMH group. Moreover, the French corporation joined another signer’s brand, Fenty Beauty, to its subsidiaries. At first glance, everything seems to be perfect in Rihanna-LVMH partnership odds. But is it so?

Experts from 22Bet Sportsbook learned about all predictions about Rihanna’s further collaboration with LVMH and found out the best odds. Scroll down if you want to know if they are going to stop working with each other or not.

Rihanna-LVMH partnership odds in 2020

First of all, such collaboration is beneficial for both Rihanna and LVMH. By signing the contract with the French corporation, a Barbadian singer became the first woman and the first person of color to join the LVMH group. This is an honor for every artist to be a part of such a big and prestigious corporation. So why should Rihanna stop working with it, especially when it makes a lot of profit for her too? In addition, she doesn’t have new hits on charts to bring her money.

On the other hand, LVMH can hardly find a single reason to turn down Rihanna as a business partner. She is one of the most popular singers in the world, so having her as a partner gives the brand additional attention, clients and money. It is as simple as ABC, so don’t miss the chance to make extra cash too from their multimillion partnership and bet on Rihanna & LVMH to keep on being partners with 1.08 odds.

For those who have doubts…

If you are a true Rihanna fan and have some solid reasons to think that she will stop collaborating with LVMH this year, 22Bet Sportsbook has offers for you too. According to 6.40 odds, the singer can quit the common business with the French brand and this is quite a high chance. However, we can hardly imagine what can make one or both sides to stop working together so soon. Rihanna’s pregnancy? Her return to music? The bankruptcy of LVMH? All these theories sound weird, however, there is one reason that sounds logical more or less. As more and more people start taking #MeToo seriously, RiRi can cut ties with them if one of LVMH chiefs turns out to be involved in a scandal. If you know another reason why they should stop being partners, feel free to share.