Arsenal Pen New Long-Term Sponsorship Deal with Emirates Worth £200M

The North London side has put pen to paper on a contract extension with the airline carrier Emirates for another five-year term worth a total of £200m. The new deal involves only the kit sponsorship which equates to £40m per season starting from the 2019/20 season until 2023/24, according to online sportsbook news.

The “armoury” is financially stable

Arsenal and Emirates first signed a multi-year agreement in 2006, when the Gunners transitioned from their old ground – Highbury – and moved into their new home, which was –as part of the deal – Emirates Stadium.

Ivan Gazidis – Arsenal’s chief executive – highlighted how this continue relationship between the club and the airline shows how deeply ingrained both their ambitions are in the world of football. He emphasized the contract extension will help them remain financially competitive that could continue to see Arsenal bring in new players and retain the current crop of talents with improved contracts.

“This mutual commitment is testimony to the strength and depth of our unique relationship,” said Gazidis. “Emirates are again demonstrating their great belief in our approach and ambition and their significantly increased investment will help us continue to compete for trophies and bring more success to the club and our fans around the world.”

The naming rights for Arsenal’s ground – the Emirates Stadium – is thought to be part of a separate deal that was originally struck in 2012, irrespective of the shirt sponsorship agreement, so the stadium will continue to bear the name of the airline until 2028.

It’s big, but not that big …compared to other sides

Although the £200m extension deal is pretty big, it still fares low in comparison to that of some of Arsenal’s biggest Premier League rivals that are raking in even more every season from their respective sponsors. The Gunners will average £40m per season once the new deal kicks in ahead of the 2019/20 campaign, and although their cross town rivals Chelsea are currently making just as much from their five-year deal with Yokohama, by the time it comes to renewing their contract or finding a new lucrative sponsor, they’ll probably be making significantly more, per online sportsbooks in UK.

The naming rights for the stadium remain separate from the kit sponsorship deal (source: Scroll)

Manchester United are currently in their fourth year of a massive £53m per season shirt sponsorship with American car manufacturer Chevrolet, which is set to last until the end of the 2020/21 campaign. Again, by the end of it, the Old Trafford side will likely either extend their deal with current sponsors or will get another big-name company emblazed on their iconic red shirts for even more cash.

Man City are a whole other story as they’re practically backed by the Abu Dhabi royal family that also happens to own the Etihad airline that’s prominently featured on the team’s shirts and home ground. It is believed they penned a decade-long £400m deal back in 2011 that includes sponsoring both the kits and the stadium, so by the time it runs out in 2021, it’s easy to predict they’ll receive another big and improved financial boost from the Abu Dhabi-based airline.