Amaya and Playtech Floated as Potential Buyers for BwinParty

The acquisition of Bwin would further add to Amaya’s already industry-leading online gaming empire.

Bwin.party Digital Entertainment has been offered up to potential buyers, but so far no one has taken the bait. The iGaming giant specializes in online poker sites in the UK but is also active in online casino and bingo gaming.

The share price remained flat on the London Stock Exchange as traders waited to see how the potential sale plays out. Company spokespeople confirmed earlier this month that Bwin was in talks with a “variety of potential business combinations, which could result in an offer being made for the company.”

It is reported that the company is being pushed to shakeup management by American shareholder Jason Ader, who owns a 5 percent stake.

Amaya and Playtech fingered as interested parties

While no hard information has been released, rumors abound that Amaya Gaming and Playtech are potential suitors. Amaya, which forked over $4.9 billion earlier this year to buy PokerStars and Full Tilt, is considered to be the front-runner.

UK business and gambling news outlet This is Money reported rumblings that Amaya considers Bwin a great addition to what is already the world’s biggest online gaming group, and is prepared to offer GBP150 per share.